Do business with warmth

Warmth… possessing sweetness of disposition; having sweetness of temper; kindhearted; which causes you to be liked.

Satisfied client = More money.
Who doesn’t like that?🤗

Be consistent in communicating with your customers. Customers want to have a consistent and seamless experience with your brand across all touch points.

You should ensure that your communication with your customers is coherent, relevant, and personalized.
You should also use the same tone, style, and language in all your communication channels, such as your website, social media, email, or phone.

You should also keep in touch with your customers regularly, and provide them with useful information, updates, offers, or reminders

Do not underestimate them.

Not everyone is a self-starter.
Not everyone will by self-instinct take up responsibilities.

People have different experiences growing up, that has shaped their approach to life and work.

It is your responsibility as a leader to know your people. Know their strengths and harness it. Know their weaknesses and…. Focus on what they are good at.

There are those who would do nothing until they are made responsible for it. It is then you would see them in their bright colours, making things happen. I have seen this happen over and again.

Even the seemingly impossible would be possible. They would mobilize all available resources to get the job done… even surpassing your expectations.

People are smarter than you think.
Get them to work.

One size DOES NOT fit all

Forget about one size fits all.

Buyers are smart. Perhaps, smarter than you think.

In fact, fiction writers know this for a fact. You can write a compelling story and one of your readers will just come up with ideas for a sequel.

You sure know about song covers too. I have seen artistes enraptured by the cover of their songs as performed by an upcoming artiste.

Buyers are in different buying stages. Some are after the information before decision making.

Some have done personal research about the product.

When you know that buyers are smart, you would approach them properly – with what they need to make a decision.

Be more flexible with your Call To Action (CTA). Accommodate all buying stages: Early – Middle – Ready.

DAY OF JUDGEMENT

In advertising, your headline is an important part of your content.

Yes. A book in the world of advertising would be judged by its cover.

It’s similar to what a CV would accomplish for a job applicant. You have to properly present yourself.

The first contact a visitor would have with your contents is the headline. If it does not appeal to emotions, pain points, needs, desires, etc then don’t expect conversion.

One way I engage my audience is by raising their curiosity. It has worked over and again. In fact, it’s a click bait for me too. But ensure you don’t disappoint them with the quality of your content.

Deliver on your promises and watch them come back again.

You would agree with me that as much as you want them to checkout what you have, you also want to retain them.

Treasure your customers.

Right news. Right time.

Create a trend.
Or jump in on one that exists.

There would always be a trending news. It can begin with you. Creatives have the ability to lead and trend. Entrepreneurs do too.

Pay more attention to details and see clearer from diverse perspectives. Humans keep evolving. Cultures are constantly reframed. So also should the entrepreneur.

But if you cannot create a trend, you can jump in one that exists. If you notice that a product is trending, you can create a guide on how to use the product. Chances are that many would still be ignorant of it’s usage.

Hijack the news and milk it. Help others to help yourself. It’s give and take.

GET ONE, GET ALL

“What’s that you have in the bag? I think I would like to try it too.”

That’s an additional sale for you. It’s a natural tendency for humans to copy one another.

It works better among friends.

Get the influencer in the group to buy your product, get all.

Most buyers are afraid of being the first to try the product.

Identify the influencer, offer a free product and watch the others knock your door the next day.

I call it “the ice-breaker effect.”

Smart marketers know how to leverage it for super sales. Help your prospects clear their doubts by showing them who and who is using your products.

Show them the numbers…if you have it.
Let them know those your products and services have been of immense benefits to.

Watch them follow suit.

BUY NOW, THINK LATER

You have the money.
Several others do too.

Now, it is about the products you all long to have. Then it becomes a contest.

The manufacturer reduces its production.
Supply is limited.
Prices go up.

Demand now increases. Those who knew nothing about the product before, get to know.

The fear of shortage then pushes sales upwards.

That’s the psychological influence scarcity creates.

Approaches.

Limited time offers: Let customers know that nothing lasts forever. But ensure you don’t overdo it. If you make a statement, stick to it. There’s room for an extension but hinge it on your excellent customer relations.

Limited quantity offers: Shut out procrastination completely by stating the quantities left. It would get even more people to say “yes” to your product.

Limited time and limited quantity: This is the killer combo. Let them know the product is exclusive to a selected few, within a specified time frame and the spaces are limited.

Note: If you would push out the same product with similar approach, ensure you review your offers. Don’t be rigid. You can add a discount, a free resource …

MARKETING: 4 Elements of every good sales pitch | SMAJCONCEPTS

A quality product offering is an aid for sales agent to do their work effectively. But it is not enough, especially for products that are yet to be widely known and accepted.

The sales agent must be able to communicate well with prospects. There are key elements that you must bear in mind while preparing your sales pitch.

Trust is an important factor for sales boost. But how do you establish trust with those you are not acquainted? Your pitch can be of help. Prospects would listen more if they find out that you share common grounds.

1. Your background: Begin by letting them into who you are, where you have been, the challenges you have faced. Ensure your message is tailored to your audience. Sincerity is key. Communication is easier if you are honest.

2. The challenge: What are the things you didn’t like about your background? Perpetually broke, ideas with no capital to execute, low self-esteem…. Be relatable.

3. The solution: How were you able to overcome your challenges? This is the time you introduce your product or your company.

4. Your results: Share how the story has changed ever since. Tell them how confident you are about what your financial future holds. Invite them to share in the bliss by taking action immediately. Guide them through the process.

BUSINESS: Do something for the kids | Segun Alonge Jr

The most impressive gestures are sometimes indirect. What do know about the families of your most important clients/customers?

If you are in the fashion business for instance, you could make a free outfit for your customer’s child. I have done this on several occasions. The outcome is always impressive.

One that has stayed with me was an instance where I got to know by chance that my customer’s baby would be a year old. I immediately swung into action. I couldn’t take his measurements to preserve it as a surprise. I figured it out by instinct, and with the help of standard measures. You can guess how it turned out. Smiles.

I did not only receive my a share of the birthday cake and drinks, I also got referrals.
She loves her son so much. I left a lasting positive impression on her.

Find out the people, places, things, and experiences that are important and would fascinate your treasured clients. Create a surprise package out of it. It would give you an impressive representation. Those are the kinds of actions that speak louder than words.

FREE ADVERTISING: This method is always in vogue

Mark my words. This method of advertising can never be outdated.
It is less expensive in monetary terms but it sure takes time to build up.

One thing you can be sure of is that you would get real customers. Talk about trust. Talk about social influence.

You contemplate for lesser time when a buddy recommends a product. Yes or Yes?

Word-of-mouth advertising would forever be in vogue. Treat every customer you have with respect. Satisfy them to the fullest. You need not recharge their mobile phones to get referrals from them. They gladly will.

Disappoint them at your own peril. They would equally spread the news… and even much more. By then you would understand why bad news sells more than good news. Don’t be a victim.

Feed your customers regularly with business updates. You can use your social media platforms, direct emails…. Let them know you are making progress. They would gladly support you. You would be in their regular gists.

If you want to be talked about, feed them with information and updates. To be in the news is to do something new. Create something unique. Create something controversial. Create something of real value.